What catches your eye when you see a banner in the distance? Is it the orientation of the banner, be it horizontal or vertical? Is it the whipping and folding due to strong winds? These are questions many business owners ask themselves when they want to place banners, advertising their company or product, but most don’t know which option to choose.
Most individuals are accustomed to seeing a horizontal banner or sign, because they have grown up seeing these advertising everything from restaurants to events. It wasn’t until recently, within the last couple of years, that people have begun seeing vertical signs placed along the roads and freeways by companies, attempting to lure customers into their stores.
Vertical banners are still nice to look at, however, when the wind blows, it has a tendency to obstruct the printing on them, because the banners folds into itself, making it difficult for consumers to read what it says. With the horizontal banners, they are secured by rivets on all 4 sides, making the print more legible to read, even when the wind is blowing at high speeds.
Despite the issue with the wind, vertical banners are beginning to be a big hit with a majority of companies, due to the cost. Vertical banners are easy to maneuver, as they can be placed in the ground during working hours, and then removed and placed back inside when the business closes for the day. Convenience has become a way of life during these tough, economic times; with the price of banners, companies are looking for avenues to help cut costs and expenses.
The choice of banner style comes down to an individual’s preference. Do you want your customers to see your advertisement secured to the building? If you don’t mind limited placement or a slightly higher cost for consistency, a horizontal banner is the best choice for your business.
However, if you’re willing to risk wind to save some money, as well as gain more options for maneuvering and placing the sign with ease, a vertical banner is a good option.
When it comes down to it, there is no right or wrong choice regarding banners. What matters are the resources and preferences of the business owner; whichever option best fits their needs is the best choice.